Posts Tagged ‘Press and media’

EuroScreen Press Conference: Location Placement Value in Apulia

/ January 7th, 2015 / Comments Off on EuroScreen Press Conference: Location Placement Value in Apulia

Apulia Film Commission hosted a buzzing press conference showcasing the results of EuroScreen. The highlights of the project included the achievements of the work in film and tourism in the region and the results of the EuroScreen research commissioned by the partnership. The research looked at

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The Eurostar “Maybe” Campaign

/ December 11th, 2013 / No Comments »

– finding and creating your own stories through screen tourism Starting on October 20th, Eurostar launched the “Maybe” advertising campaign. The campaign is clear film tourism advertisement. It is made up of two video ads, one for a trip to London, directed towards French and

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Arnturismen 2004 (2005) report by Turismens Utredningsinstitut

/ December 5th, 2013 / No Comments »

Content: A study of visitor interest in the sotires of the knight Arn and its impact in visitor numbers in Western Sweden.   Click here to read full article (only available in Swedish).  

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“Changing the Perception of the Post-Socialist City: Place Promotion and Imagery in Łodź, Poland” (1999) by Craig Young and Sylwia Kaczmarek

/ December 5th, 2013 / No Comments »

Content: The article describes place promotion in Łodź, Poland, and questions whether it is appropriate at this time.   Availability: The Geographical Journal, 165(2), 183-191.   Click here to download full article.

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“Measuring the Effects of Film and Television on Tourism to Screen Locations: A Theoretical and Empirical Perspective” (2008) by Anita Fernandez Young, & Robert Young

/ December 5th, 2013 / No Comments »

Content: An in-depth analysis of how much film production increases tourism.   Availability: Journal of Travel and Tourism Marketing, 24(2-3),195-212.   Click here to download full paper.  

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“Angkor Meets Tomb Raider: setting the scene” (2002) by Tim Winter

/ December 5th, 2013 / No Comments »

Content: The article argues film tourism’s detrimental influence on a site’s ability to promote high cultural tourism over pop culture tourism.   Availability: International Journal of Heritage Studies, 8(4), 323-336.   Click here to download full article.

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Tourism Australia’s destination campaign by Baz Luhrmann

/ December 5th, 2013 / No Comments »

Content: Baz Luhrmann and Tourism Australia partnered to launch an Australian brand campaign to be timed with the release of the film “Australia.”   Availability: Tourism Australia (2008)   Click here to download the paper.    

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Tourism Australia launches Luhrmann’s transformation tourism campaign

/ December 5th, 2013 / No Comments »

Content: Baz Luhrmann created a campaign for Tourism Australia, including tow film ads to be shown around the world.   Availability: Tourism Australia (2008)   Click here to see the campaign.

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Times of Malta (2012)

/ December 5th, 2013 / No Comments »

Content: An article showing how Malta’s government’s support of the film industry has cemented its place as a regular filming location, introducing millions of Euros into the economy.   Click here to read full article.  

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TEMA Resor press release (2006)

/ December 5th, 2013 / No Comments »

Content: A trip to Botswana has been created in response to a popular series of books set in the area.   Click here to read full press release.  

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