Posts Tagged ‘Marketing’

Spain’s Starring Role in Bollywood Movie a Boon to Tourism

/ August 28th, 2014 / No Comments »

Introduction: A recent phenomenon shows an increase interest of visitors from India in European countries that have been portrayed in their beloved Bollywood films. “Zindagi Na Milegi Dobara” (2011) is one of the most successful Bollywood films in India and a perfect example of film-induced tourism. This film features some popular

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“Film Commission as Driver for Economic and Cultural Development. Governance, Culture and Territorial Development” by Marco Cucco and Giuseppe Richeri (2011)

/ December 17th, 2013 / No Comments »

Content:  This paper discusses the launch of Film Commissions by local governments in the last twenty years, as a result of the recent awareness of the benefits of cultural activities for territorial development. It focuses on a research carried out by the University of Lugano on

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Cucco, Marco, & Richeri, Giuseppe: Film Commission As Driver for Economic and Cultural Development (2011)

/ December 5th, 2013 / No Comments »

Content: Governance, Culture and Territorial Development.   Availability: Paper presented at the Fourth Euro-Mediterranean Dialogue on Public Management, Rabat.

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“A Film Marketing Action Plan (FMAP) for Film Induced Tourism Destinations.” (Doctoral Thesis) by Noelle O’Connor (2010).

/ December 5th, 2013 / No Comments »

Content: Studies the effects of film-induced tourism in Yorkshire as a case study.   Click here to read the thesis.  

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Media Desk UK (2012)

/ December 5th, 2013 / No Comments »

Content: Information about MEDIA funding to the film industry.   Click here to read the survey.  

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New Zealand Fast Facts (2013)

/ December 5th, 2013 / No Comments »

Content: A few quick details about filming in New Zealand and what visitors might want to know.   Availability:  In N. Morgan, A. Pritchard & R. Pride (Eds.)   Click here to read full text.    

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“Experience films in real-life: A handbook on film tourism”, by Film by Aarhus (2012)

/ December 5th, 2013 / No Comments »

Content: It gives practical information on how films attract tourism and vice versa, giving specific examples taking place in Denmark.   The handbook is available here.  

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“Enhancing territorial image through cinema and film – a good practice guide” (2011)

/ December 5th, 2013 / No Comments »

Content: Explaining Moviemed which helps develop film production advertising, and encourages the relationship between film and tourism.   The guide is available here.        

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“Landscapes of cinema” in Almeria, Spain (2008)

/ December 5th, 2013 / No Comments »

Content: Recognises all of the films shot in Andalucia and encourages visitors to try and find the locations.   Availability: Collection: cinema and tourism in the province of Almeria.   The brochure is available here.    

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“Kan man sälja Skåne med ”Wallanderfilmer”?” (2006) by Cloudberry Communications

/ December 5th, 2013 / No Comments »

Content: Focuses on how “Wallander” film and literature has promoted tourism in Skane, Sweden.   Click here to read full text.  

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