Cannes Film Festival celebrates Bollywood

/ Wednesday, May 22nd, 2013 /

The focus of this year’s Cannes Film Festival coincides with Bollywood’s celebration of its 100th anniversary.

The Festival is celebrating a country with a prestigious history and tradition as India is one of the most important countries in the world of cinema.

The Indian delegation to Cannes consists of representatives from the Information and Broadcasting Ministry as well as Tourism Ministry who are all participating in the festival to showcase the heritage of Indian films and promote India as a “Filming Destination”. Tourism Minister K Chiranjeevi explained that “Our country represents immense vibrancy and enthusiasm waiting to be captured on global cinema screens… India is a land of dreams and ideas. There are many films, many musical numbers that have been conceived and shot in India and the Oscar winning film Life of Pi is the latest example”. After the huge success of Life of Pi, the Indian Union Tourism Ministry has decided to organise special “Land of Pi” tours. Maps depicting these tours have already been produced.

EuroScreen is directly engaged in promoting these screen tourism opportunities between the film and tourism sector with its partners across eight different EU countries. The work initiated by India’s Tourism Minister represents an important step towards a much more linked up approach between these two industries. India is a successful film making destination and for this reason it draws in a lot of filmmakers. The films and Bollywood stars often draw tourists to the film locations, not only in India. Bollywood has been successfully shooting films across Europe for years, often with an impact on tourists from India following in the footsteps of their favourite Bollywood stars.
I See You - Tower Bridge - Courtesy of Eros International'
Furthermore Bollywood is particularly in love with London because the British Capital is considered a continuous source of inspiration for its landmarks and for its shooting facilities. Bollywood producers are spending a significant amount of their total budget in the capital too. Ra.One alone is estimated to have spent £5m in London, the highest ever investment a Hindi film has made in the UK capital.

However, Bollywood productions often shoot in all kinds of exciting and beautiful places Europe. It is therefore no surprise that Bollywood productions have also found their ways to EuroScreen partner countries such as Slovenia Nayak, Apulia (Italy) HouseFull or Ystad (Sweden) 1920 – Evil Returns.

Credits:
Chiranjeevi woos global film makers, Business Standard, 20 May 2013
– Shruti Tripathi, How Bollywood conquered London, London Loves Business, 15 April 2013
Indian destinations to be shown at Cannes film fest, Business Standard, 15 May 2013