EuroScreen at the Malaga Spanish Film Festival & Pixel Film Festival Skane!

/ Monday, April 29th, 2013 /

Last week saw two well attended EuroScreen events taking place during the glamorous Malaga Spanish Film Festival and the regional Pixel Film Festival Skane, in Ystad.

Speakers at EuroScreen's Dissemination Event

Speakers at EuroScreen’s Dissemination Event in Malaga, 24 April 2013

EuroScreen in Malaga

ProMalaga promoted EuroScreen during the Malaga Spanish Film Festival to almost 50 delegates. A great selection of speakers from Andalusia and London presented case studies on film and tourism.

The Spanish village of Juzcar showcased their collaboration with the blockbuster film ‘Th

e Smurfs’, painting the whole village in blue to promote the launch of

the first film. A sequel will be coming to cinemas soon and again, Juzcar will seek its spotlight as the smurf village, attracting tourists on the back of the film.

Film London, lead partner in EuroScreen, showcased the vast amount of filming taking place in London and the tourism opportunities this exposure to a world wide audience can offer.

EuroScreen, Wallander and Bollywood

Ystad hosted the Pixel Film Festival Skane this year for the first time and held a well attended EuroScreen seminar with local stakeholders from the tourism and film industry. Known as the home of Wallander, Ystad is now Scandinavia’s biggest film Studio with Bollywood taking advantage of filming there.

Panel discussion on film tourism at EuroScreen seminar in Ystad, 26 April 2013

Panel discussion on film tourism at EuroScreen seminar in Ystad, 26 April 2013

At the EuroScreen seminar, presentations on the positive impacts of films and TV productions on tourism were held by the University of Lund and Film London. A panel with stakeholders from Ystad City Council and the Oresund Film Commission on finding new ways to prepare for more film tourists and cooperate with local businesses generated a great discussion with the audience.

You can watch the presentations of the seminar on here:

EuroScreen is supported by the INTERREG IVC programme to improve policies between the film/ audiovisual industry and tourism sector.