EuroScreen for local businesses in Ystad, Sweden

/ Saturday, May 3rd, 2014 / Comments Off on EuroScreen for local businesses in Ystad, Sweden

Ystad events EuroScreen


Ystad Municipality is one of the most experienced EuroScreen partners when it comes to screen tourism. The town is becoming a synonym for the detective Wallander which has a big following around the world, also thanks to the series and films. Ystad is on the map as a tourism destination for Wallander fans.

But what’s in it for the local business community? And what’s next? EuroScreen partners in Ystad have held three focused events to engage with the local business life and identify opportunities for visitor experience in Ystad related to screen tourism. The experience from being part of the EuroScreen partnership has helped to generate new ideas and showcase examples from other European countries.

The events took place on three different days, 12, 18 and 20 March 2014! More than 20 businesses participated!