/ Wednesday, October 22nd, 2014 /


Film London hosted the latest EuroScreen event on How to Capitalise on Screen Tourism last Friday, 17 October. Home to the new Sherlock Holmes Exhibition, delegates attended an exciting morning at the Museum of London to find out all about the work of EuroScreen and hear from experts on how to work with screen tourism.

Organisations taking part in this half-day event included locations from across London, London Borough representatives, businesses and experts from across the capital.
Adrian Wootton, CEO of Film London and the British Film Commission, opened the morning and introduced EuroScreen, showcasing highlights of the EU funded project.

Presentations from experts included:

1) Stefan Roesch, film tourism expert, presenting marketing strategies in promoting a destination through film and TV. He highlighted the growth in this field over the last few years and emphasised on future opportunities
2) Harvey Edgington, Head of Filming and Locations at National Trust, explained the Trust’s initiatives in the sector, focusing in particular on the recent work for the film Mr. Turner
3) Seren Welch, cultural tourism consultant at the Greater London Authority, promoted a cultural tourism vision for London, showing its benefits and potential for the UK capital.

All three presentations engaged with the audiences through a Q&A time, stimulating discussion amongst participants and speakers, engaging with screen tourism in more depth.


The morning finished with an invitation to participants to visit the latest exhibition at the Museum of London, Sherlock Holmes – The Man Who Never Lived And Will Never Die. A fantastic exhibition showcasing the life of one of the most famous Londoner through literature and film!