Spain’s Starring Role in Bollywood Movie a Boon to Tourism

/ Thursday, August 28th, 2014 /

Introduction: A recent phenomenon shows an increase interest of visitors from India in European countries that have been portrayed in their beloved Bollywood films. “Zindagi Na Milegi Dobara” (2011) is one of the most successful Bollywood films in India and a perfect example of film-induced tourism. This film features some popular summer festivals in . The film turned out to be a great tourism marketing tool for Spain and its effects were seen immediately after its release in 2011.

Content: This article describes the case of  “Zindagi Na Milegi Dobara” (2011) also known as “You Only Live Once” as an example of screen tourism and provides real facts and figures to prove it.


You can read the full article here.