“Students’ Travel Behaviour and Film Induced Tourism: Do film sets and movie locations attract young travellers?”

/ Tuesday, August 12th, 2014 /

“Students’ Travel Behaviour and Film Induced Tourism: Do film sets and movie locations attract young travellers?”, a Bachelor Thesis by Doris Blaha from Modul University of Vienna (Austria, 18 May 2012)

 

Content: The thesis explains the rise of “young travel” in general which is a tourism market segment in itself. It also talks about these travellers’ interest in visiting the locations of their favourite films and TV-series. The author highlights the need for research on this particular tourism market. Research on ‘young travellers’ rarely exists at the moment. As important film consumers, young people are a potential target for film induced travel according to this paper.

 

Read full paper here: