EuroScreen commissioned Impact Research

/ Sunday, June 1st, 2014 /

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EuroScreen is proud to announce the results of the call for proposal for assessing the impact of screen productions on tourism and brand valuepublished earlier this year.

This is a brand new area of research that looks at locations placement value of regions featuring on screen productions such as films and TV series. A variety of proposal were submitted and the EuroScreen partnership appointed Human Digital to lead on this exciting research as part of the EU project. The researchers are looking at four different EuroScreen regions, namely Apulia, London, Malta and Ystad.

Results will be made available in November 2014. Watch this space for updates!