Mixed Reality Scandinavia 2013 (public event)

/ Tuesday, October 15th, 2013 /
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Date(s) - 15/10/2013 - 16/10/2013
All Day

Ystad Saltsjöbad




The leading conference on fiction tourism and destination development.
15-16 October 2013 • Ystad | Sweden


Public event, arranged by EuroScreen partner Municipality of Ystad, Sweden.
During the conference: A EuroScreen Dissemination Event – aiming to promote the EuroScreen project and disseminating the project’s activities and findings.


Fiction tourism is a growing market, and its effects on a destination gets increasingly important. How can a destination grow and benefit from the effects of fiction tourism?

The region Ystad & Österlen together with co partners Tourism in Skåne and Film i Skåne invite you to Mixed Reality Scandinavia – two days with good examples on strategies and efforts where literature, film and other fiction create product and destination development.

If your company or destination wants to invest in fiction tourism you don’t want to miss out on this conference!


Among the keynote speakers >> Angry Bird’s Theme Park, Finland | Harvey Edgington, The National Trust UK | Sue Hayes | Martin Cuff


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