Interregional workshop in Ystad, Sweden

/ Monday, April 28th, 2014 /
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Date(s) - 28/04/2014
9:00 am - 5:00 pm

FINK / Cineteket, Ystad


Welcome to EuroScreen Interregional Workshop

Ystad, Sweden | April 28th 2014

Venue: Ystad Film Museum, Cineteket

Program version as pdf, for download or print
See useful links from the workshop at the bottom of the page.


08.30  Short walk from the hotel to Cineteket, Ystad’s film museum

(15 min walk. Get directions here)

9.00-10.00 “From Ordinary Ystad to Film Friendly Ystad” [1]
Marie Holmström, Tourism strategist • Petra Rundqvist, Film strategist
Ystad Municipality

10.00-11.00 “From Wallander to Bollywood” [2]
Ralf Ivarsson, CEO at Film i Skåne • Mikael Svensson, Oresund Film Commission

11.00-11.30 Coffee Break

11.30-12.30 Guided tours at Cineteket and Ystad Studios
Guide: Jack Löfving


13.00-14.00 Lunch at the restaurant “Lite Mer”

14.15-14.45 “The procedure of the Media Analysis” by Media Pilot [3]
Henrik Hägglund and Anna Lioufas

14.45-15.00 “Fiction tourism – an inventory of locations” [4]
Raluka Adlander, project developer at Ystad Municipality

15.00-15.30 Coffee Break

15.30-16.15 “Trends in European tourism mobilities” [5]
Jan-Henrik Nilsson, Associate Professor

16.15-17.00 Summary and Q&A


17.00 Short walk back to the hotel
(15 min walk. Get directions here)

Spare time/relax/spa/meetings

19.30 Dinner in the restaurant at Ystads Saltsjöbad


Useful links from the workshop:

The Wallander website (run by the Municipality of Ystad, tourism sector)
Mikael Svensson’s presentation (coming shortly)